This data protection declaration describes how we gather and use of personal information, which may be requested in certain circumstances, for example when you visit our website, when you make an enquiry, book or purchase goods or services, or when you telephone us. Please take a few moments to read this document, which informs you how Hotel Falken handles personal data, what it is used for, who we may pass it to and how we protect your personal details. We regard security of your personal data as our highest priority. As the operator of this website, Hotel Falken strives to provide the greatest possible protection of your privacy.  All legal obligations and responsibilities regarding data protection exceeding or in addition to this declaration will remain unaffected.

Why does Hotel Falken collect personal data and how long is this personal data held for?
Hotel Falken collects and uses your personal details to offer you excellent personalised service in relation to your stay in the hotel owned by Hotel Falken, to enable easy access to our website and to offer you personalised special offers. In addition your personal data allows Hotel Falken to keep you up to date with the latest product notifications, special offers and other developments, which in our opinion may be of interest to you. If you have no interest in receiving information on new developments or current product and service information, you can inform us at any time.The personal information that you make available to us is used exclusively for the purposes mentioned above or where Hotel Falken is required by law to collect and store information.

Which data is collected?
There are a number of circumstances, where Hotel Falken will collect and store personal data to help us offer you a better service. You will for example be asked to supply personal information at the start of a transaction. You will only be requested to supply information relevant to the transaction. This could include your name, billing address, telephone number, email address, preferred method of contact and/or credit card information. Furthermore Hotel Falken collects data on customer activity on our website, which helps us to assess which online services are of greatest interest to our customers.

When does Hotel Falken share your personal information?
Hotel Falken takes the protection of your personal information very seriously. Hotel Falken promises that your contact information is never sold or passed on to other suppliers. In order to provide you with exceptional service, Hotel Falken may, under certain circumstances, give your information to allied companies who are obligated to handle this information in accordance with our data protection statement. Occasionally, it can be beneficial for Hotel Falken to share certain information with other companies (who are strategic partners with or employed by Hotel Falken) so that they can provide you with services and products in the name of Hotel Falken. These companies can help us to process information, take reservations and orders, supply products, administer and maintain customer data, offer customer service, evaluate interest in our products and services, conduct customer research, or complete customer satisfaction surveys. These partner companies are obligated to handle your personal information in accordance with this Data Protection statement in order to protect your personal privacy. Furthermore, Hotel Falken may be required by law or legal regulation to provide personal information.

How does Hotel Falken protect your personal information?
Hotel Falken takes measures, including administrative, electronic, and physical procedures, to protect your personal information from loss, theft or misuse, as well as from unauthorized access, transmission, alteration, or deletion. The Hotel Falken website employs the industry-standard SSL (Secure Sockets Layer) encryption. The personal information and credit card information supplied in online transactions is thereby safeguarded. You can also help us secure your personal information by following some simple steps. Change your password often using a combination of letters and numbers and make sure you are using a secure web browser.

Integrity of your personal information
Hotel Falken has taken security measures to ensure that personal information that we hold for the intended purposes is correct, complete and up to date. You do of course have the right to verify that the information we hold is accurate and up to date and require us to make any necessary changes at any time. You can help us by making sure your contact information and default settings are correct, complete and up-to-date. You may also request a copy of your personal information by contacting us at the e-mail address mentioned below.

Cookies and other technologies
As is common on many corporate websites, Hotel Falken uses cookies and other technologies to assess which areas of our website are particularly popular; how visitors to our website navigate the site and how much time they spend in each section. In addition, Hotel Falken use cookies and other technologies to assess the effectiveness of our online advertising and ensure customers are made aware of the products and facilities of Hotel Falken.  Hotel Falken uses cookies and other technologies to analyse the data traffic on our website, so that we can further improve its design and functionality, and improve the efficiency of our communication with customers.  In addition Hotel Falken uses cookies to align the website more closely to our customers‘ needs and offer you easier navigation on every visit.  As with most other commercial websites Hotel Falken also automatically collects requested information, which is stored in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, time and date stamps and clickstream data.

In some of our e-mail messages, Hotel Falken uses click-through URLs that are connected to contents on our website. When you use such a URL address, you pass through our web server before you land at the destination webpage. Hotel Falken tracks this click-through data, to determine interest in certain topics and to measure how effectively it communicates with our customers. If you do not wish your information to be collected in this way, please do not click on any text or graphic links in our e-mails.

Additionally, Hotel Falken uses pixel tags (small picture files) that supply information about which areas of the website customers have visited or measure the effectiveness of customer search requests on our site. Pixel tags allow Hotel Falken to send e-mail newsletters in a format accessible by our customers. Additionally we can see if the e-mails were opened in order to help Hotel Falken to only send e-mails that interest our customers.

Our company-wide commitment to protecting your personal privacy
As already mentioned, Hotel Falken takes your privacy rights very seriously. To ensure security of your personal information, all relevant staff are given training in data protection and the company takes extensive security precautions to protect your personal information. Our website contains links to other companies. Hotel Falken is not responsible for the data protection policy of these companies. Hotel Falken recommends that you investigate these companies' privacy statements.

Questions regarding personal privacy rights
If you have questions or concerns regarding this data protection declaration, please feel free to contact us at the appropriate e-mail address (see below). You can of course ask Hotel Falken to confirm which personal data has been collected, where the data was collected, how it was used, and if it was shared with another company. Additionally, you have the right to correct false information or delete incorrectly processed data. The terms of the Personal Privacy Laws apply. You have the right to revoke any previously given permission to share your personal details with Hotel Falken at any time. The data will be deleted as long as no contractual or legal reasons prevent this. Hotel Falken is authorised to change this data protection statement occasionally. If significant changes are made, notification will be published on our website along with the up-dated version.

Hotel’s address:
Hotel Falken
Roßmarkt 3 - 5
D- 87700 Memmingen
Phone 08331 - 9451-0
Fax 08331 - 9451-500

Hotel Falken is a business of:
Liebherr-Wohnungsbau GmbH
Liebherrstraße 12
D-88457 Kirchdorf

Management: Robert Ebenhoch, Skender Mirakaj
Sales tax identification no.: DE 811120085
Commercial register: District Court Ulm HRB: 640 169

Use of Google Analytics and remarketing
This website uses Google Analytics, a web analytics service provided by Google, Inc.  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users navigate the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google will also pass this information to third parties if this is required by law or where third parties process this data on behalf of Google. Third party suppliers, including Google, will place online adverts on websites. Third party suppliers, including Google, use stored cookies to place adverts on the basis of previous visits of a user to this website. Google will in no circumstances combine your IP address with other data stored by Google.  You can opt out of having your data used by Google Analytics in future by visiting this webpage: https://tools.google.com/dlpage/gaoptout Alternatively you can disable cookies by Google by deactivating Google advertising in your web browser. Or you can deactivate the use of cookies by third parties by opting out of interest-based advertising through the Network Advertising Initiative, of which Google is a member. Please be aware that this website uses Google Analytics with the extension code "gat._anonymizeIp();" in order to guarantee an anonymous data collection of IP addresses (so called IP-Masking) You may refuse the storage of cookies by selecting the appropriate settings on your browser. Please note that this might prevent you from using some of the features or services on this website. By using this website you declare that you agree to the collection o date by Google in the way described and for the purposes described above.

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website: Disable Google Analytics

Source: www.datenschutzbeauftragter-info.de

Use of You Tube plug-ins
This website uses plugins from Youtube.de/Youtube.com that are operated by Youtube, LLC, Cherry Ave, USA, represented by Google Inc. When you view a page of our website that contains such a plug-in, a connection is made to the Youtube servers and the plug-in is displayed on the page via a message to your browser. Information is transmitted to the Youtube server about which of our web pages you have viewed. If you are logged in to Youtube at the time, this information is sent to your personal Youtube user account. By using the plug-in functions (e.g. by playing a video or making a comment), this information is also sent to your Youtube account. You can only prevent this by logging out before using the plug-in. You can find information on the collection and use of data through the platform / plug-ins in the privacy policy section at www.youtube.com.

Our webpages use several plug-ins owned by the social network site facebook.com, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). When you view a page of our website that contains such a plug-in, a connection is made to the Facebook servers and the plug-in is displayed on the page via a message to your browser. Information is transmitted to the Facebook server about which of our web pages you have viewed. If you are logged in to Facebook at the time, this information is sent to your personal Facebook user account. By using the plug-in functions (e.g. by clicking on the 'like' button or making a comment), this information is also sent to your Facebook account. You can only prevent this by logging out before using the plug-in.

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