We, Hotel Falken, are pleased that you are visiting our web pages (hereinafter also referred to collectively as “website”) and that you have thereby expressed your interest.
We attach great importance to the protection and security of your personal data. Therefore, we consider it vital to inform you in the following about which of your personal data we process for what purpose and what rights you have in respect of your personal data.
The controller for the processing of your data is:
Hotel Falken
Roßmarkt 3-5
87700 Memmingen
Germany
Telephone: +49 8331 9451 0
E-mail: info@hotel-falken-memmingen.com
For further information, please refer to our imprint.
Our data protection officer can be reached at the following contact details:
Corporate Privacy
Liebherr-IT Services GmbH
St. Vitus 1
88457 Kirchdorf an der Iller
Germany
E-mail: datenschutz@liebherr.com
As a data subject, you have the right, within the legal scope, to:
If you assert any of the above-stated rights, please understand that we may require you to provide evidence showing that you are the person you claim to be.
Furthermore, you have the right to lodge a complaint with a supervisory authority if you consider that the processing of your data infringes the GDPR.
Our website may contain links to and from websites of other providers not affiliated with us (“third parties”). After clicking on the link, we no longer have any influence on the processing of any data transmitted to the third party when the link is clicked (such as the IP address or the URL on which the link is located), as the behaviour of third parties is naturally beyond our control. Therefore, we cannot assume any responsibility for the processing of such data by third parties.
Each time you access and use our website, the web browser used on your terminal equipment (computer, smartphone or similar) automatically sends information to our web servers, which we store in so-called log files.
What data do we process and for what purposes?
We process the following data:
These data are in principle processed by us solely for the purpose of ensuring stability as well as network and information security.
Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.
On what legal basis do we process your data?
The processing of your data is carried out for purposes of legitimate interests pursuant to Article 6 para. 1 point f GDPR.
Our legitimate interests pursued are the improvement and maintenance of the stability or functionality and the security of our website.
You have the right to object, on grounds relating to your particular situation, at any time to processing based on Article 6 para. 1 point f GDPR.
On our website, we offer you the option of making travel bookings online. For an optimal booking process, we use the booking system “Kognitiv” (formerly: “Seekda”) of Seekda GmbH, Neubaugasse 10/15, 1070 Vienna, Austria, which processes your data listed below on our behalf bound by instructions and purposes (data processing in accordance with Article 28 GDPR). Further, we use essential cookies in the course of operating the booking system, for which you can find more information below in the section “Use of cookies and other technologies”
What data do we process and for what purposes?
We process the following data:
These data are in principle processed by us solely for the purpose of handling, performing and processing your travel booking.
Processing for other purposes may only be considered if the necessary legal requirements pursuant to Article 6 para. 4 GDPR are met. In that case, we will of course comply with any information obligations pursuant to Article 13 para. 3 GDPR and Article 14 para. 4 GDPR.
On what legal basis do we process your data?
The processing of your data within the scope of the booking process is carried out for the performance of a contract or in order to take steps prior to entering into a contract pursuant to Article 6 para. 1 point b GDPR.
A. General
In providing our website, we use cookies and other technologies. In the following cookie notices we provide you – as a user of our website – with additional information on data processing via the use of cookies and other technologies.
I. What are cookies and other technologies?
Cookies are small text files that a web server can store and read on your terminal equipment (computer, smartphone or similar) by means of the web browser that you use. Cookies contain individual, alphanumeric character strings that enable identification of the web browser that you are using and may also contain information on user-specific settings.
In addition to cookies, we use other technologies as follows:
The aforementioned cookies and other technologies are hereinafter collectively referred to as “cookies”.
II. What types of cookies and other technologies exist?
We distinguish between essential cookies on the one hand and optional cookies on the other:
Both essential and optional cookies may be so-called “session cookies” or “persistent cookies”, which differ in their intended lifetime or functional life:
Note: You can generally delete cookies and data stored using local storage technology yourself via your web browser. For details, please refer to the instructions of your web browser manufacturer.
B. Use of cookies on our website
I. Essential Cookies
1. Which essential cookies are used for what purpose and for how long?
Service | Purpose | Service provider | Functional life |
Consent management | Obtaining and managing consent and storing information about consent decisions | Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany | unlimited |
Booking system | Error-free display of the booking mask, keeping track of the shopping cart, checking of the credit card | Seekda GmbH, | Until your web browser is closed |
Consent management
In order for you to manage the use of optional cookies on our website, we have implemented a consent management service. Via the consent management service, the first time you access our website, you will be presented with a previously defined query (“Cookies, other technologies and miscellaneous services”), which allows you to accept or decline the use of optional cookies by clicking the appropriate button. In addition, clicking on “settings” will take you to the
of the consent management service, where you will find inter alia a simplified cookie list, classified by type. With the consent management service, you can inter alia find out about the purposes of the cookies that we use, the data processed in each case as well as any data recipients and, in the case of optional cookies, you can give or withdraw your consent at any time by selecting or deselecting the relevant box.Please note that essential cookies are already stored upon accessing our website and that the relevant box is preselected. It is not possible to deselect essential cookies via the consent management service. The functionality of the consent management service itself requires the use of certain cookies.
Service provider information:
Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany
Website:
General Terms and Conditions:
https://usercentrics.com/terms-and-conditions/
Privacy Policy:
https://usercentrics.com/privacy-policy/
Booking system
In the course of operating the booking system (see above under “Booking system”), we use various session cookies for the error-free display of the booking mask, to temporarily keep track of the shopping cart and to check the credit card.
Service provider information:
Seekda GmbH, Neubaugasse 10/15, 1070 Vienna, Austria
Website:
https://kognitiv.com/hoteltechnology/
Privacy Policy:
https://kognitiv.com/legal/privacy-policy/
2. On which legal basis are essential cookies used?
In order to be able to demonstrate that – or whether – you have consented to the use of optional cookies requiring your consent, we store the information about your consent, whether given or not, in order to fulfil our legal obligation to provide evidence in accordance with Article 6 para. 1 point c and Article 6 para. 3 point a GDPR in conjunction with Article 7 para. 1 GDPR.
Furthermore, we use essential cookies for the purposes of legitimate interests in accordance with Article 6 para. 1 point f GDPR.
Our legitimate interests pursued are:
3. How can I object to the use of essential cookies?
You can exercise your right to object by means of the blocking options described below under “Deletion/Blocking of Cookies” (cf. Article 21 para. 5 GDPR), i.e. by blocking essential cookies via your web browser settings.
Please note that if you delete without blocking, essential cookies will be used once again when you access our website at a later date. Please also note that deactivating or deleting or blocking essential cookies may affect the performance and functionality of our website and may cause certain features and functions to be unavailable.
II. Optional cookies
Using the following information, we would like to enable you to make a well-founded decision for or against the use of optional cookies and the associated data processing.
1. Which optional cookies are used for what purpose and for how long?
Service | Purpose | Service provider | Functional life |
Google Analytics | Web analysis | Google Ireland Limited, | Up to 2 years |
Google Ads Conversion Tracking | Marketing | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland | Up to 2 years |
Google Ads Remarketing | Marketing | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland | Up to 2 years |
Google Ad Manager | Marketing | Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland | Up to 2 years |
Web analysis
Subject to your consent, we use web analysis cookies in order to analyse the use of our website and thereby be able to improve it continuously. The anonymised user statistics obtained (e.g. number and origin of website visitors) enable us to optimise our website and improve its design - such as by placing frequently accessed information or topics on our website at the right location to meet demand.
For web analysis we use “Google Analytics”, a web analysis service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”), with the “IP anonymization” extension (also called “IP masking method”). To this end, we have concluded a data processing agreement with Google in accordance with Article 28 GDPR. Google will accordingly process the data collected (data about your terminal equipment or web browser, IP addresses and your website or application activities) on our behalf for the purposes of evaluating your use of our website, compiling reports on website activity and providing other services relating to website and internet usage.
The data collected using Google Analytics may be stored and processed in the USA or any other country in which Google or subprocessors of Google maintain facilities. The IP masking method that we use ensures that before the IP address is transferred to a Google server in the USA and stored there, it is shortened within EU member states or in other EEA member states so that no IP address is transferred in its entirety, thereby preventing or considerably complicating identification of a person. Only in exceptional cases will the complete, i.e. entire, IP address be transferred to a Google server in the USA and only shortened there.
For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.
Service provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Google Ads Data Processing Terms:
https://privacy.google.com/businesses/processorterms/
Terms of Service:
https://marketingplatform.google.com/about/analytics/terms/us/
Overview of data usage in Google Analytics:
https://support.google.com/analytics/answer/6004245?hl=en
Privacy Policy:
https://policies.google.com/privacy
Technical explanation of “IP Anonymization (or IP masking) in Google Analytics”
https://support.google.com/analytics/answer/2763052?hl=en
Additional note:
If you wish to deactivate Google Analytics across all websites, you can download and install the “Google Analytics Opt-out Browser Add-on” at https://tools.google.com/dlpage/gaoptout?hl=en. This option only disables web analysis as long as you are using a web browser for which you have installed the add-on.
Marketing
Subject to your consent, we use marketing cookies. Marketing cookies can detect whether you have accessed an advertised website and what content has been – and is being – used by you to display advertising content that is relevant to you and tailored to your interests, to limit the frequency with which advertisements appear and to measure the success or effectiveness of advertising campaigns.
For marketing purposes we use the following advertising products of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”).
We use the advertising product “Google Ads” (formerly: “AdWords”), which enables us to display advertisements inter alia in Google search results, in the Google partner network or on other Google platforms. When you interact with an advertisement placed through Google Ads, such as by clicking on an advertisement, “Google Ads Conversion Tracking” uses a cookie to track whether you have subsequently completed an action (“conversion”) defined by us, such as subscribing to a newsletter. The information collected with the help of the cookie involved is provided to us by Google in the form of so-called conversion statistics, from which we can read, for example, the total number of anonymous users
who have clicked on our advertisement. We do not ourselves receive any information that would enable personal identification. In addition to Google Ads Conversion Tracking, we use “Google Ads Remarketing”, which enables advertisements to be displayed in the Google partner network during your subsequent internet usage, after you have visited our website. To this end, Google records your usage behaviour when you visit various websites in the Google partner network, whereby, according to Google, pseudonymisation is used. One further advertising product that we use is “Google Ad Manager” (formerly: “DoubleClick”) to present targeted advertisements to you based on your perceived interests. A pseudonymous identification number is assigned to the web browser that you are using in order to check which advertisements have already been displayed in your web browser and which of them you have accessed.
Data collected in the context of Google’s advertising products may be stored and processed by Google inter alia in the USA. We have no influence over further data processing by Google. For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.
Service provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website:
https://marketingplatform.google.com
Privacy Policy:
https://policies.google.com/privacy
2. On which legal basis are optional cookies used?
We use optional cookies on the basis of the consent pursuant to Article 6 para. 1 point a in conjunction with Article 7 GDPR.
3. How can I withdraw the consent that I have given to the use of optional cookies?
When you (first) access our website, we request inter alia your consent for the use of optional cookies by means of a predefined query (“Cookies, other technologies and miscellaneous services”). You can withdraw the consent that you have given at any time with effect for the future and thereby prevent further collection of your data by deselecting optional cookies (web analysis, marketing) in the
of the consent management service.If and insofar as you do not consent or withdraw consent already given (further) data collection by means of optional cookies requiring consent and the associated data processing will cease. This presents no drawbacks when using the website, unless you also deactivate the cookie functions for essential cookies.
The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.
As an alternative to withdrawing your consent, you can also make use of the options described below under “Deletion/Blocking of Cookies” to delete or block cookies using the information provided there.
C. Deletion/Blocking of Cookies
Cookies are stored on your terminal equipment, so you have the control over them. If you do not want us to recognise your terminal equipment, you can deactivate or delete cookies already stored on your terminal equipment – manually or automatically – at any time and/or block storage of cookies with future effect by making the appropriate setting in your web browser software, e.g. “do not accept cookies” or similar. Most web browsers can also be configured in such a way that cookie storage is only accepted if you agree to this separately on a case-by-case basis. If you do not wish to accept cookies from our service providers and partners, you should have your web browser set to “block third-party cookies” or similar. Usually, the “Help” function in the menu bar of your web browser shows you how to deactivate or delete cookies already stored there and how to decline new cookies. For details of the options described, please refer to the instructions provided by your web browser manufacturer.
Please note that if you delete without blocking, any essential cookies will be used the next time and we may ask you once again for your consent to optional cookies when you access our website at a later date. Please also note that deactivating or deleting or blocking essential cookies may affect the performance and functionality of our website and may cause certain features and functions to be unavailable.
You can manage the settings for the use of optional cookies and the associated data processing at any time in the
of the consent management service.In providing our website, we integrate various content and functional elements (hereinafter also referred to collectively as “services”) that are obtained from the web servers of their respective providers (hereinafter referred to as “third-party providers”). For the proper presentation and provision of the services, it is always necessary that your IP address is transmitted to the respective third-party provider. Although we endeavour to only integrate services where the respective third-party provider only uses the IP address to deliver the services, we have no influence on the further processing by third-party providers.
For data transmissions/transfers requiring consent, we ask you for your consent for the data transmission/transfer to third-party providers/third countries associated with the use of miscellaneous services, among other things, when you access our website for the first time with a previously defined query (“Cookies, other technologies and miscellaneous services”). If you do not already give your consent with this previously defined query, third-party services requiring your consent will be blocked on our website and no data will be transmitted/transferred to third-party providers/third countries. Instead, you can give your consent separately for individual third-party services in each case by clicking on “Accept” in the respective blocker. If in future you no longer wish to give your consent to each third-party service individually and wish to be able to load them without the respective blocker, you have the option of additionally selecting “always accept” and thus also consenting to the associated data transmissions/transfers for all other third-party services which you open on our website in the future.
You can withdraw given consents at any time with effect for the future and thus prevent the further transmission/transfer of your data by deselecting the corresponding services under “Miscellaneous services (optional)” in the
of the consent management service.Integrated third-party services:
YouTube videos
We integrate videos from “YouTube” on our website, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”). For the integrated YouTube videos, the “privacy-enhanced mode” is turned on, so that no cookies for analysing user behaviour are used.
Subject to your consent, we transmit/transfer your data, including your IP address, to Google when you load a YouTube video. The data transmitted/transferred within the scope of YouTube videos may be stored and processed by Google in the USA, among other places. We have no influence on further data processing by Google. For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.
Third-party provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website:
Privacy Policy:
https://policies.google.com/privacy
Google Maps
We integrate map material from “Google Maps” on our website, a service of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter collectively “Google”).
Subject to your consent, we transmit/transfer your data, including your IP address, to Google when you load Google Maps material. The data transmitted/transferred within the scope of Google Maps may be stored and processed by Google in the USA, among other places. We have no influence on further data processing by Google. For a data transfer to a third country, i.e. a country outside the EU or EEA, appropriate safeguards for the protection of your personal data are generally required. After the Commission Implementing Decision (EU) 2016/1250 of 12 July 2016 on the adequacy of the protection provided by the EU-US Privacy Shield was declared invalid by the European Court of Justice, the EU-US Privacy Shield can no longer be used to guarantee an adequate level of protection in the USA in line with EU standards. Consequently, in the USA there does not currently exist a level of data protection that is equivalent to that prevailing in the EU pursuant to Article 45 GDPR and we cannot provide appropriate safeguards under Article 46 GDPR to offset this shortcoming. As a result, data transfer to the USA is only permitted here with your explicit consent in accordance with Article 49 para. 1 point a GDPR. Possible risks of this data transfer are that access by state authorities, such as security agencies and/or intelligence services, cannot be excluded and your data could be processed by them – possibly without you being informed separately and without you having enforceable rights and effective legal remedies available to you – for reasons of national security, law enforcement or for other purposes in the public interest of the USA.
Third-party provider information:
Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
Website:
https://cloud.google.com/maps-platform
Privacy Policy:
https://policies.google.com/privacy
We may transmit your data to:
The transfer of data to bodies in countries outside the European Union or the European Economic Area (so-called third countries) or to international organisations is only permissible (1) if you have given us your consent or (2) if the European Commission has decided that an adequate level of protection exists in a third country (Article 45 GDPR). If the Commission has not made such a decision, we may only transfer your data to recipients located in a third country if appropriate safeguards are in place (e.g., standard data protection clauses adopted by the Commission or the supervisory authority following a specific procedure) and the enforcement of your data subject rights is ensured or the transfer is permissible in individual cases on the grounds of other legal bases (Article 49 GDPR).
Where we transfer your data to third countries, we will inform you of the respective details of the transfer at the relevant points in this data protection declaration.
We will process your data as long as this is necessary for the respective purpose, unless you have effectively objected to the processing of your data or effectively withdrawn any consent you may have given.
Insofar as statutory retention obligations exist, we will be bound to store the data in question for the duration of the retention obligation. Upon expiry of the retention obligation, we will check whether there is any further necessity for the processing. If there is no longer such a necessity, your data will be deleted.
We use technical and organisational security measures to ensure that your data is protected against loss, inaccurate alteration or unauthorised access by third parties. Moreover, for our part in every case, only authorised persons have access to your data, and this only insofar as it is necessary within the scope of the above-stated purposes. The transmission of all data is encrypted.
As of: December 2022